"Pillar 3a" pension provision: Generali Switzerland challenges banks

Innovation plays a key role at Generali. Generali is the first insurance company to create a fully digital pension product – the “Pillar 3a” – which it developed in its own Innovation Garage. This product is paperless, simple and flexible. Customers can adapt the amount they save to their life situation. In the newspaper SonntagsZeitung, Andreas Krümmel, CEO Generali Switzerland, explains how this idea came about and how Generali wishes to challenge the world of banking