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Corporate cooperations

Corporate cooperations are essential for Generali. They lead to productive exchanges and increase the potential for innovation. As a corporate member of the F10 fintech incubator we have direct access to an innovation hub run by leading financial service providers in Switzerland. This allows us to promote start-ups that offer insurance-related products and work together to develop them.


Generali encourages innovative start-ups through its F10 development programme


Generali became a Corporate Member of the FinTech Incubator F10 in March 2017, gaining direct access to an innovation hub run by leading financial service providers in Switzerland. This membership enables Generali to support and help develop start-ups offering insurance-related products. Every six months, around 15 companies from around the globe (50% Swiss, 40% European, 10% from elsewhere) are selected to join the initiative.


“The FinTech Incubator F10 is a six-month acceleration programme for start-ups. We provide young companies with support in the form of CHF 15,000 and help them bring a first version of their product to market as quickly as possible,” explains Christian Zeiler, project manager for innovation at Generali. The people behind start-ups are also invited to spend at least five weeks in the innovation hub at Förrlibuckstrasse 10, Zurich, with the option of staying for up to six months. During this time, legal specialists and marketing professionals give participants tips and concrete to-do’s, and two coaches are on hand at all times. The programme also offers start-ups a wide network of mentors and investors from throughout Switzerland, as well as support with regard to company foundation, marketing, branding, legal matters, investment and sponsoring.


"We help young entrepreneurs to stay focused by asking them the same questions over and over: What do you want to achieve with your product? Who is your customer? What makes your product better than others? This may sound simple, but it’s hugely effective. It helps to quickly turn an idea into a prototype and test it on the market.”


Christian Zeiler, project manager innovation

Twice a year, Generali and the other partners of F10 – Baloise, ZKB, Julius Bär, TBC and SIX – select participants from the most promising start-ups. The idea is to choose companies whose growth will be of relevance to all or most of the partners. Zeiler: “This gives us direct access to new products, so we can be the first to test and use them for our own purposes.”

Generali launched its own start-up within F10 last summer. Lings offers an innovative, highly flexible insurance model that has successfully completed the six-month support phase and is now having its commercial viability tested by around 100 people.

"Thanks to the lively participation by the Generali innovation team in the F10 fintech incubator, all Generali staff can effectively work alongside on the development of selected start-ups. The collaboration gives the start-up its first paying customer and Generali new products and important information about new technologies, trends and business models. As the old saying goes: “Working alone means adding. Working together means multiplying.”


Thomas Landis, Head of F10 Incubator & Accelerator