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Tadesse Abraham is brand ambassador for Generali Switzerland

Jan 22, 2019.

With Tadesse Abraham, Generali Switzerland has gained Switzerland’s fastest marathon runner as brand ambassador. Together, they are motivating people to lead a healthy and active life. Generali has already been committed to running since 2017 with the key message: Whatever drives you. Run for it!

Swiss marathon record holder, Tadesse Abraham, and Generali Switzerland are now official partners. Abraham became European half-marathon champion in 2016, and took seventh place for Switzerland at the Olympic Games in Rio. Last summer, he won silver in the marathon at the European Athletics Championships in Berlin. His story shows how integrative the sport is. Born in rural Eritrea, the now 36-year-old Abraham started running at an early age for a better life. First for his own life, then increasingly also for the lives of others. Together with Generali, he is now dedicated to motivating people to take up running.

 

Whatever drives you. Run for it!

Generali has been committed to running since 2017, becoming not just an insurer but an active partner. The key message behind this commitment is: Whatever drives you. Run for it! Angela Geering, Head of Communications & Public Affairs at Generali Switzerland says: «We are delighted to be working with Tadesse Abraham to motivate our staff, customers and partners to lead a healthy and active life. Running is a simple way for people to get more exercise.» She stresses that the ratio of benefits and effectiveness to effort are better in running than any other sport.

 

Sébastien Thom, Managing Director samm group Ltd., Abraham’s marketing agency: «The collaboration between Tadesse and Generali proved from the outset to be the perfect synergy of marketing, CSR, business and sport. We are looking forward to working with Generali and supporting their exciting mobilisation campaigns, both online and offline.»

 

Taking responsibility together

Generali and Abraham are working together for «The Human Safety Net», a global movement initiated by the Generali Group in support of disadvantaged people. The programmes are dedicated to various different social challenges, but have one common goal – to unlock human potential. Former refugee Abraham is involved in The Human Safety Net’s programme for refugees and families.

 

Generali welcomes the partnership with Abraham and wishes him the best of luck for the Dubai Marathon on 25 January 2019 where he is aiming to smash the European record of 2:05:11. «Run for it!», Tadesse Abraham!

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