Our logo

Our brand identity

Our lion logo, red colour combination, timeless fonts and images and our brand language all characterise our identity. These characteristics are the basis for our communication. They ensure a consistent brand experience and create trust in the Generali brand – both externally and internally.

When choosing insurance coverage, customers are often expected to have a perfect plan for the future. But in life, things don't always go according to plan. Generali protects people who are different, who make mistakes and whose lives are not perfect. Generali understands reality and therefore insures “real life”.

In our campaign we address common misconceptions and disprove them with statistical facts and figures.

Examples and impressions