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Lion Kids by Generali and SMA 2022

By children for children.

To pursue an education in music, you need a dream, motivation and, above all, a framework in which you can explore your own potential. Together with the Swiss Music Awards (SMA), we have launched a music promotion programme, with which we want to give children the chance to discover their musical talent. And it’s for a good cause, too. With two successful years behind us, we’re looking forward to continuing our programme as “Lion Kids by Generali and SMA”.

This year, we are again giving children between the ages of 6 and 12 the opportunity to express themselves through music at our one-day workshops in Fribourg, Brig, Berne, Zurich and Basel. Under the tutelage of our musical mentor, the children will learn to play a song that will be published in autumn 2022. With the money that is raised, we can fulfil the heartfelt desires of children who have experienced few moments of real joy in their lives.


Stefanie Heinzmann: our musical mentor for 2022

Stefanie Heinzmann is our first mentor. The Swiss singer will be in attendance at each of our five afternoon workshops. She will write and produce a song especially for our programme that she will practice with the children at the workshops.

«I’m really looking forward to actively supporting the ‘Lion Kids by Generali and SMA’ music promotion programme. I think it’s great that the proceeds from this song will go to a good cause. But most of all I’m looking forward to accompanying the kids on their musical voyage of discovery and enjoying plenty of enjoyable moments with the next generation.»