Lion Kids by Generali and SMA 2024

By children for children.

Embarking on a musical education requires a dream, motivation and, above all, a structured framework that allows individual potential to unfold. In cooperation with the Swiss Music Awards (SMA), we have launched a music promotion programme. This enables children to discover their musical talents - and all for a good cause. After three successful years (2020, 2021 & 2022), we are looking forward to continuing our "Lion Kids by Generali and SMA" programme in 2024 after a one-year break.

In 2024, children aged 6 to 12 will once again have the opportunity to express themselves creatively in our one-day music workshops. The workshops will once again take place in 5 Swiss cities, the exact locations of which will be announced at the end of the year. Together with a musical mentor, the children will rehearse a song that will be released in autumn 2024. The proceeds will go towards fulfilling the heartfelt wishes of children who have only been able to experience a few sunny moments in their lives. 


Our musical mentor will be announced in March 2024 and we will open the application process from April 2024, giving you the opportunity to apply for a place for your children in Lion Kids 2024. We already appreciate your interest and look forward to your participation!