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SMA Kids by Generali 2021

By children for children.

To pursue an education in music, you need a dream, motivation and, above all, a framework in which you can explore your own potential. Together with the Swiss Music Awards (SMA), we have launched the music promotion programme “SMA Kids by Generali”, with which we want to give children the chance to discover their musical talent. And it is for a good cause, too.


In our music workshops in Bern, Fribourg, Basel and Zurich, we didn’t just make lots of music, learn and dance; our children – together with Luca Hänni, the 2021 musical mentor – also worked on and produced the new “SMA Kids by Generali” song “There for you”. 


We captured all our emotions on our journey through Switzerland.


Take a look!

Our workshops in Bern

Due to high demand, the kick-off for our music promotion programme began with two workshops in Bern on 13 and 14 July 2021. We got off to a great start!

Our workshop in Zurich

On 29 July 2021 in Zurich, it was already time for the last workshop – the finale!

Our workshop in Fribourg

After Bern, it was time to head to beautiful Fribourg. On 17 July, we created more music, and sang and danced.

Our workshop in Basel

On 24 July 2021, our tour arrived in Basel. Happy faces all round.

By the way, due to the great interest and positive feedback, we will try to continue our workshops in 2022. Do you want to stay up to date? Just register here, and we’ll let you know as soon as the workshop dates for 2022 are available.



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