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A commitment supported and promoted by Generali.

To pursue an education in music, you need a dream, motivation, and above all a framework in which you can explore your own potential. With our music promotion programme “SMA Kids – YOUR SOUND. YOUR LIFE”, we want to give children and young people the chance to discover their musical talent.

In one-day workshops held in Berne, Fribourg, Zurich, Basel and Lucerne, the young participants will be introduced to instruments and music in a playful way and will work on a joint production together – our first SMA Kids Song. Bligg will be acting as songwriter and compiling and producing a song together with the children.


From October, you will be able to download the SMA Kids Song from our website hereAll the proceeds will go to The Human Safety Net, the foundation of the Generali Group, and be invested in projects promoting an early musical education. This includes the continuation of the music promotion programme over the next few years – with a special focus on children from families without significant financial resources.


We’re looking forward to some exciting workshops and to meeting the talented musicians of tomorrow.

Workshops – registration

Click here to register for our workshops.

Workshops – Informationen

Click here to find out more about our workshops.


The Human Safety Net

A Generali Group foundation.

Swiss Music Awards

Switzerland’s largest award ceremony for music.

The artist