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SMA Kids by Generali

By children for children.

To pursue an education in music, you need a dream, motivation and, above all, a framework in which you can explore your own potential. Together with the Swiss Music Awards (SMA), we have launched the music promotion programme “SMA Kids by Generali”, with which we want to give children the chance to discover their musical talent. And it is for a good cause, too.

This year, we are again giving children between the ages of 6 and 12 the opportunity to express themselves through music at our one-day workshops in Berne, Fribourg, Lausanne, Basel and Zurich. And like last year, we will of course be learning a new “SMA Kids by Generali” song together with the children in the workshops. The new song will be released in autumn 2021 and the proceeds will again go to a good cause.



Luca Hänni: our musical mentor for 2021

Luca Hänni is our new mentor. We’re very happy about that! Luca will be supporting us in all workshops in the afternoons. He has written a song especially for our programme, which he will sing with the children in the workshops.

I’m really excited to be involved in “SMA Kids by Generali” and am proud to be supporting the music promotion programme and the associated good cause in 2021. I especially can’t wait to meet all the kids.


I’m sure we’ll experience some wonderful moments together.

© Thomas Buchwalder

A song for a good cause: We fulfil the heartfelt desires of children

This year, we will release a song with Luca Hänni and the children in autumn. The proceeds will again go to a good cause. Since we believe that every child counts, we give sick, disabled and socially disadvantaged children the chance of a new and brighter future. All proceeds from the song go to our foundation “The Human Safety Net Switzerland”. With the money that is raised, our foundation and our partner “Petite Suisse” fulfil the heartfelt desires of children who don’t experience many happy moments in their lives. Because we love putting smiles on their faces!


Here you can find out more about our partnership and the children’s heartfelt desires.


We released the first “SMA Kids by Generali ft. Bligg” song “Narbe” (Scar) in 2020. Bligg was the mentor that year, and the song was written by him especially for the programme. The proceeds from the song have helped us to already fulfil some of the most heartfelt desires of children in need. Would you like to help, too? Then click here to download the song and visit the donation platform.


Apply now for a place in our music workshops

If you would like to take part in one of our music workshops, please complete this form. Children between the ages of 6 and 12 may participate with their parents’ consent. Max. two children from the same household.


Please note that this is only an application for a place in one of our workshops, not a binding registration. Demand is high. Places will therefore be allocated at random among all applications received. Participants who are allocated a place will be contacted by e-mail after the application deadline.


Application deadline: 30 April 2021