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SMA Kids by Generali 2021

By children for children.

To pursue an education in music, you need a dream, motivation and, above all, a framework in which you can explore your own potential. Together with the Swiss Music Awards (SMA), we have launched the music promotion programme “SMA Kids by Generali”, with which we want to give children the chance to discover their musical talent. And it is for a good cause, too.

In our one-day music workshops in Berne, Fribourg, Basel and Zurich, we give children the opportunity to express themselves through music and to experiment with different instruments and musical directions under professional guidance.


In the workshops, we will also learn a new “SMA Kids by Generali” song with this year’s musical mentor Luca Hänni. The song will be released in autumn 2021 and the proceeds will go to a good cause.

I’m really excited to be involved in “SMA Kids by Generali” and am proud to be supporting the music promotion programme and the associated good cause in 2021. I especially can’t wait to meet all the kids.


I’m sure we’ll experience some wonderful moments together.

© Thomas Buchwalder

Unfortunately, the application deadline has now passed and all of our music workshops are fully booked.


However, we record all experiences in the Swiss workshops and will publish them here.

  • Workshop in Berne: 13 July 2021 at “Progr
  • Workshop in Lausanne*: 16 July 2021 at “Arsenic
  • Workshop in Fribourg: 17 July 2021 at “Gustav Academy
  • Workshop in Basel: 24 July 2021 at “Badhuesli
  • Workshop in Zurich: 29 July 2021 at “Plaza


Places are unfortunately limited. The maximum number of participants per workshop is 30. Participants must be children between the ages of 6 and 12. Parents may not be present in the workshops. A maximum of two children from the same household may attend a workshop. Written consent from the parent is required. In the event of more than 30 applications per workshop, a waiting list will be drawn up. We will let you know in good time if a place becomes available. Places are allocated at random among all applications received. Successful applicants will be notified by e-mail.


Important: We are keeping an eye on the coronavirus situation in the run-up to the workshops. If the situation, rules or conditions change, the workshops may have to be postponed. Participants will be informed in advance of any protective measures, and these must be strictly adhered to. A safety concept is in place. Parents may not be present in the workshops.



A song for a good cause: We fulfil the heartfelt desires of children

This year, we will release a song with Luca Hänni and the children in autumn. The proceeds will again go to a good cause. Since we believe that every child counts, we give sick, disabled and socially disadvantaged children the chance of a new and brighter future. All proceeds from the song go to our foundation “The Human Safety Net Switzerland”. With the money that is raised, our foundation and our partner “Petite Suisse” fulfil the heartfelt desires of children who don’t experience many happy moments in their lives. Because we love putting smiles on their faces!


Here you can find out more about our partnership and the children’s heartfelt desires.


We released the first “SMA Kids by Generali ft. Bligg” song “Narbe” (Scar) in 2020. Bligg was the mentor that year, and the song was written by him especially for the programme. The proceeds from the song have helped us to already fulfil some of the most heartfelt desires of children in need. Would you like to help, too? Then click here to download the song and visit the donation platform.