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SMA Kids by Generali

By children for children.

To pursue an education in music, you need a dream, motivation and, above all, a framework in which you can explore your own potential. Together with the Swiss Music Awards (SMA), we have launched the music promotion programme “SMA Kids by Generali”, with which we want to give children and young people the chance to discover their musical talent. And it’s for a good cause, too.

In one-day workshops held in various Swiss cities, we give children the opportunity to express themselves through music and to experiment with different instruments and musical directions under professional guidance. We will also produce a new “SMA Kids by Generali” song in the workshops, which will be released in autumn 2021.


We released the first “SMA Kids by Generali ft. Bligg” song “Narbe” (Scar) in 2020. Bligg was the mentor for the year 2020, and the song was written by him especially for the programme. Download the song here.


Luca Hänni: our musical mentor for 2021


Luca Hänni is our new mentor. We’re very happy about that! Luca will be supporting us in all workshops in the afternoon. He has written a song especially for our programme, which he will practise and record with the children.


Like last year, all proceeds will go to our “The Human Safety Net Switzerland” foundation, which is devoted to helping socially disadvantaged families in Switzerland. The funds will be invested in projects promoting early education. In line with the motto: By children for children.

I’m really excited to be involved in “SMA Kids by Generali” and am proud to be supporting the music promotion programme in 2021. I can’t wait to meet all the kids.


I’m sure we’ll experience some wonderful moments together.

                 © Thomas Buchwalder

The dates and venues for 2021 will be published here at the end of February.


Would you like to be notified once the new details are known? Then sign up here.