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SMA Kids by Generali

By children for children.

To pursue an education in music, you need a dream, motivation and, above all, a framework in which you can explore your own potential. Together with the Swiss Music Awards (SMA), we have launched the music promotion programme “SMA Kids by Generali”, with which we want to give children and young people the chance to discover their musical talent. And it’s for a good cause, too.

In one-day workshops held in various Swiss cities, we give children the opportunity to express themselves through music and to experiment with different instruments and musical directions under professional guidance. We will also produce a new “SMA Kids by Generali” song in the workshops, which will be released in autumn 2021.


We released the first “SMA Kids by Generali ft. Bligg” song “Narbe” (Scar) in 2020. Bligg was the mentor for the year 2020, and the song was written by him especially for the programme. Download the song here.

The dates and venues for 2021 will be published here at the end of February.


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