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SMA Kids by Generali

A music development programme founded by Generali and the Swiss Music Awards (SMA)

To pursue an education in music, you need a dream, motivation, and above all a framework in which you can explore your own potential. With our music promotion programme “SMA Kids. For kids by kids.”, we want to give children and young people the chance to discover their musical talent.

In one-day workshops held in Berne, Fribourg, Zurich, Basel and Lucerne, the young participants were introduced to instruments and music in a playful way and worked on a joint production together – our first SMA Kids Song “Narbe” (Scar). Bligg contributed his talents as a songwriter, working with the kids to create and produce the song.


Our SMA kids song is available here.


All the proceeds will go to The Human Safety Net Switzerland Foundation, a foundation of the Generali Group, and will be invested in projects promoting early education.


The foundation supports socially disadvantaged families in Switzerland. This is a way for kids to help other kids through their music.

Our song

Click here for our song and the making-of

Our workshops

Our music workshop tour went to five Swiss cities.


You can find all information about our workshops here.


The Human Safety Net

A Generali Group foundation.

Swiss Music Awards

Switzerland’s largest award ceremony for music.

The artist