SMA Kids by Generali 2020

By children for children.

To pursue an education in music, you need a dream, motivation and, above all, a framework in which you can explore your own potential. Together with the Swiss Music Awards (SMA), we have launched the music promotion programme “SMA Kids by Generali”, with which we want to give children and young people the chance to discover their musical talent. And it’s for a good cause, too.

In our five one-day workshops in Zurich, Lucerne, Berne, Fribourg and Basel, children and young people worked together with Bligg to create and produce our first “SMA Kids Song”. They made music, danced and sang with lots of enthusiasm and even more feeling.


We captured all our emotions on our journey through Switzerland.


Take a look!