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SMA Kids: our workshops 2020

A program founded by Generali and the Swiss Music Awards (SMA)

To pursue an education in music, you need a dream, motivation and, above all, the opportunity to fulfil your potential. That’s exactly what our music workshops offer children and young people – a platform to discover and experience their musical talents.

In our five one-day workshops in Zurich, Lucerne, Berne, Fribourg and Basel, children and young people worked together with our brand ambassador Bligg to create and produce our first SMA Kids Song. They made music, danced and sang with lots of enthusiasm and even more feeling.


Of course, we captured all our emotions on our journey through Switzerland.


Take a look!

Workshop in Zurich

The kick-off and thus also the first music workshop took place in Zurich on 14 August. A brilliant start!

Workshop in Fribourg

The penultimate workshop took place in the beautiful city of Fribourg on 21 August. Our song was taking shape.

Workshop in Lucerne

After Zurich, we travelled to the beautiful region of Central Switzerland. On 15 August, we continued to work on our song in Lucerne.

Workshop in Basel

Our music workshop tour ended on 22 August in Basel. The last day!

Workshop in Berne

On 19 August, our tour arrived in Berne. Happy faces all round.

Our song “Narbe” (Scar)

Click here for our song 2020 and the making-of