Video: Generali Energieriegel – Natürlich. Lecker. Einzigartig.

Dec 3, 2018.

Generali has created a new energy bar in collaboration with nutritionists, professional runners and food bloggers. Tadesse Abraham was also involved in its creation.

Energy bars straight from a chemical laboratory?

No, not in our case. Working together with nutritionists Peak Punk, professional runners, food bloggers and our partners, Generali has created an exclusive energy bar without any no-go ingredients. The bar is free of industrial sugars, syrup, artificial sweeteners and flavours, starch and gluten. 


What can you look forward to?

A bar made of purely vegan organic raw ingredients, which delivers a quick and constant supply of energy for endurance sport and active lifestyles. And, what’s more: the natural ingredients provide an all-round delicious taste experience.


Why is it exclusive?

We are handing out the deliciously fruity tasting Generali energy bar exclusively at our ten running events of the Generali Running Tour. You can’t buy it anywhere.


Drop by, try a bar, and tell us what you think. We look forward to meeting you!