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Tadesse Abraham

Tadesse Abraham is brand ambassador of Generali Switzerland.

We are delighted to have won Tadesse Abraham, the fastest marathon runner in Switzerland, as our brand ambassador. We are both guided by the same principle: Whatever moves you. Run for it!

Tadesse was European Half Marathon Champion in 2016 and finished seventh for Switzerland at the Olympic Games in Rio. In 2018 he won silver in the marathon at the European Championships in Berlin.


His story bears out how sport can promote integration. Born in rural Eritrea, 37-year-old Tadesse started running for a better life early on. He ran for a piece of bread as a child, for shoes as an up-and-coming runner and for his future as a refugee. Today he devotes an increasing amount of his time to running for the lives of others – and he is now running with Generali.


We are really delighted that he has committed to working with us in future to motivate people to go running and live a healthy, active life.


5 October 2019

9th place in Doha


We congratulate Tadesse for a strong 9th place in the marathon at the World Athletics Championships in Doha. Only one minute behind the best placed, Tadesse is the second best European marathon runner. Despite the demanding conditions, Tadesse ran a great race in 2:11:58. Congratulations.

11 May 2019

Grand Prix Bern


We congratulate Tadesse warmly on his 2nd place at the GP Bern. A good month after his second best time at the Vienna City Marathon, Tadesse finished the Grand Prix of Bern in  49:06 minutes.

7 April 2019

Vienna City Marathon


What an achievement! With a great time of 2:07:24 at the Vienna City Marathon, his qualification for the Olympic Games in Tokyo looks very promising. Bravo, Tadesse!

1 day with Tadesse Abraham


Want to know more? We have compiled an exclusive list of Tadesse Abraham Running Mix songs in our Spotify playlist – have a listen and enjoy!