At Generali, what we do from day to day is underpinned by definite principles. Find out what motivates us.
actively: As a leading insurance provider, we actively improve people's lives.
protect: We focus on the heart of insurance – managing and reducing risks for people and institutions.
enhance: We create value.
people: We care about the future and the lives of our customers and our employees.
lives: We make an impact on people's quality of life: prosperity, wealth, security, advice and service help to improve their chosen way of life over the longer term.
Our purpose is to actively protect and enhance people 's lives
first choice: It is logical and natural that customers should confirm by their choice the best offer on the market with the most clear-cut advantages and most attractive solutions.
delivering: We guarantee success and strive to achieve the best results possible.
relevant: We anticipate and meet individuals' needs at every stage of their lives – offering products and solutions designed to fit our customers, whatever their region or personal habits.
accessible: Simple, market-leading and easy to find, understand and use; available at any time, and competitively cost-effective.
insurance solutions: We seek to offer tailor-made and well thought-out combinations of cover, advice and service.
Our mission is to be the first choice by delivering relevant and accessible insurance solutions