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Our commitment to film

The fascinating world of film.

Films have fascinated and enthralled us for more than 100 years. They whisk us off to unknown worlds and are ambassadors for cultural diversity. Subject matter, narrative methods and techniques have developed considerably over the decades. That is why film has remained a young medium and continues to be loved by all generations.

Familiar and foreign cultures are brought together in films. They can reflect reality or immerse us in an entirely different world. Their stories hold us in thrall, make us laugh or make us ponder. Films accompany us through various situations in life. Just like us as an insurance company.


Generali is a proud partner of the Zurich Film Festival (ZFF). The ZFF offers Swiss filmmakers and young talented individuals an important platform that deserves to be promoted in the area of film. Our positioning in this area is a valuable addition to our musical commitment: music provides the soundtrack for life, and films deliver the matching moving images. We say “Action!”.

Zurich Film Festival

Learn more about the famous Zurich Film Festival and discover all our exciting, film-related activities.

Legendary film music on Spotify

Stories ranging from horror to drama are only really called into life to the accompaniment of music. Have a listen to our Spotify playlists and let yourself be whisked off to different worlds.