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ZFF for Kids: Film workshop with Bligg

Starting this year, we’re doing more to promote talent and the next generation. To that end, we held music workshops for children and young people across Switzerland in August 2020. The fun one-day workshops in Berne, Fribourg, Zurich, Basel and Lucerne gave participants an introduction to different instruments and music. The young people all contributed to our first SMA Kids song. Our brand ambassador Bligg was on hand to advise on songwriting and created a song with the children. 


If music is the soundtrack to life, film provides a great screenplay. To reflect that, Generali and the Zurich Film Festival will be running a film workshop in September for children and young people to produce a music video for the new song. All proceeds from downloads of the song will be donated to The Human Safety Net Foundation in order to give children from disadvantaged families access to music.


You can find the finished video and more information about the project here