Media release ,  6.5.2026

Generali is set to make a strong statement in Geneva for the fifth time – at the Generali Geneva Marathon

• Generali will be the title partner of the Generali Geneva Marathon for the fifth time on 9 and 10 May 2026.
• Over 27,000 competitors are expected to participate, making it one of the biggest running events in Switzerland
• As a charity partner, the Generali foundation, The Human Safety Net Switzerland, is collecting donations for parent and child water activities in Geneva 

Adliswil – Generali Switzerland will serve as the title partner of the Generali Geneva Marathon for the fifth time on 9 and 10 May 2026. This year, the traditional running event is holding its 20th edition and has a few special features in store. With more than 27,000 competitors expected to participate, it is one of the most important running events in Switzerland. The Generali Geneva Marathon is internationally recognised as one of the most scenic city marathons in Europe. The route uniquely combines Geneva’s cityscape, lakefront and surrounding countryside.

This long-term commitment underscores Generali's clear focus on community, health and prevention. During the marathon weekend, the brand will be represented throughout the entire event environment, becoming part of a major sporting fixture that combines competition and emotion and brings people together, creating a positive impact far beyond the running community.

Marathon route: both picturesque and fast

The marathon route first leads through the Geneva countryside and surrounding villages before heading back into the city along Lake Geneva. The finish line is in the heart of Geneva, close to the famous Jet d’Eau. Runners can enjoy scenic panoramas with views of the lake, the Alps and the city of Geneva, making the race a truly special experience.

At the same time, the Generali Geneva Marathon is also considered a fast course: according to the organisers, more than half the participants achieve a personal best in Geneva.

Exercise as part of the corporate culture

Exercise is an integral part of Generali’s corporate culture. Many employees take part in the marathon themselves or volunteer as supporters. Running not only represents physical fitness, but also mental strength, balance and new perspectives.

CEO Rémi Vrignaud confirms this: "As a runner, I know that challenging your body also sharpens your mind. For me, the Generali Geneva Marathon isn’t just about athletic performance – it reflects exactly what defines Generali: a culture in which energy, perseverance and team spirit are just as important off the track."

Meet Generali professional runners Tadesse Abraham, Seare Weldezghi and Abdi Salam Ali

Generali will be represented by distinguished sporting personalities: the Swiss marathon record holder and Generali ambassador Tadesse Abraham will join a panel discussion and be available for autographs. Generali Talents Seare Weldezghi and Abdi Salam Ali will also compete in the event and endeavour to beat their personal bests.

Visitors to the Generali stand can look forward to an interactive experience: they can virtually measure themselves against Tadesse Abraham on a treadmill and directly compare their performance with that of the professional runner.

Running for families in Geneva with The Human Safety Net Switzerland foundation

By registering for the Generali Geneva Marathon, runners can voluntarily donate to The Human Safety Net Switzerland. In 2026, these donations will benefit L'École des parents in Geneva. It provides water activities in which families facing challenging circumstances can playfully become familiar with water. Many of the parents involved have a migration or refugee background and little or no swimming experience. Thanks to the donations collected, 20 parents and 20 children will have access to parent and child water activities starting in summer 2026.

More than CHF 18,000 has already been raised for the upcoming marathon. The Human Safety Net Switzerland foundation is committed to helping parents and children aged zero to six in difficult situations. This is the fifth time it has been a charity partner of the Generali Geneva Marathon.