Media release ,  26.3.2025

Pegasus’ Noah Veraguth is the 2025 mentor for the Lion Kids by Generali children’s music development programme.

• 180 children will have the opportunity to explore music and record a song with Noah Veraguth in six one-day workshops in Bern, Biel, Geneva, St. Gallen and Zurich. This song will benefit families from difficult backgrounds.
• The workshops are free and open to children aged 6 to 12.
• According to a Generali survey, 76% of Swiss people consider music education for children important for their development.

Adliswil – For the fifth time, Generali is introducing children to the world of music with its Lion Kids music development programme. The programme is aimed at girls and boys aged 6 to 12. Supported by professionals, they can discover their musical talent in one-day workshops in cities across Switzerland. The workshops will also run in Biel and Geneva for the first time, in a bilingual format or in French.

According to a survey conducted by Generali, 76% of respondents consider music education for children to be important. Those surveyed cite the promotion of creativity, artistic expression, stress reduction and meaningful leisure activities as the main reasons. They also point out improvements in concentration and attention.

Lion Kids by Generali gives young people the opportunity to discover their talents and develop creatively. The focus is on enjoyment and a relaxed approach to the world of music. The programme thus closes a gap in Switzerland’s cultural development programme for young talent.

Noah Veraguth as new mentor for the Lion Kids 2025 music promotion programme

Noah Veraguth from Pegasus follows Dodo, Stefanie Heinzmann, Luca Hänni and Bligg as the fifth mentor for Lion Kids by Generali. The Pegasus frontman will write and produce a song specifically for the programme and record it together with the participating children. Pegasus is one of Switzerland’s most successful pop bands, and has received multiple platinum and gold awards as well as three Swiss Music Awards. They have released numerous hit singles and their album “Love & Gunfire” remained in the charts for over 18 months.

Noah Veraguth is excited about the collaboration with Generali:

“I’m delighted to be a musical mentor for Lion Kids by Generali this year! This wonderful and exciting project brings the joy of music to young children – a mission that inspires me. It’s an honour to be a part of it. I’m sure our song will be great, and I can’t wait to get started!"

The proceeds from the song will benefit our foundation The Human Safety Net Switzerland. This global initiative set up by Generali campaigns for parents and children in fragile family situations in Switzerland. Its operations support parents in laying strong foundations for their children’s future despite their difficult circumstances, in line with the motto: “By children for children”.

Application process and dates of the one-day Lion Kids workshops 2025

Children aged 6 to 12 can now apply for the workshops at https://generali.ch/lionkids:

• Monday, 7 July 2025                       Workshop in Bern, Kulturhof Köniz
• Tuesday, 8 July 2025                      Workshop in Biel, Kreuz Nidau
• Friday, 18 July 2025                        Workshop in Geneva, Catalyse
• Monday, 21 July 2025                     Workshop in St. Gallen, Militärkantine
• Tuesday, 22 July 2025                    Workshop in Zurich, Dynamo
• Wednesday, 23 July 2025               Workshop in Zurich, Dynamo

The coveted places are limited – so apply as early as possible.