Media release ,  29.9.2025

Generali presents new song “Try Again” featuring Noah Veraguth from Pegasus

• “Try Again” was created as part of Generali Insurance’s “Lion Kids” music promotion program and is out today
• All proceeds from the song will go to “The Human Safety Net Switzerland”, a Generali Switzerland foundation that supports families living in difficult circumstances 

Adliswil – Generali’s new song “Try Again”, featuring Noah Veraguth from the band Pegasus, encourages young people to pursue their dreams and not give up if things don’t work out the first time. Serving as a mentor for the “Lion Kids by Generali” music promotion program this summer, Noah Veraguth shared his experience and his passion for music with 180 girls and boys aged six to twelve.

The children had the chance to express themselves through music in workshops throughout Switzerland and rehearse the song and its choreography together with Noah Veraguth. “Try Again” has been released today, 29 September, and is now available on all major download and streaming platforms, as well as at generali.ch/song.

Keep going and try again

Noah Veraguth wrote the song “Try Again” especially for the music promotion program “Lion Kids by Generali”. His message to young people is simple: hold on to your dreams and try again if you don’t succeed the first time. It can take time to get it right, believes the singer.

Noah Veraguth followed in the footsteps of Stefanie Heinzmann, Luca Hänni, Bligg and Dodo this year as the Lion Kids music mentor. Pegasus are one of the most successful pop bands in Switzerland. The band has received several platinum and gold awards, as well as three Swiss Music Awards. They have had numerous hit singles, and their album “Love & Gunfire” spent more than 18 months in the charts.

Music video by young filmmakers

Young talents were also involved in making the music video for “Try Again”: under the guidance of filmkids.ch, a group of children learned the basics of professional filmmaking and worked behind the scenes to help develop and shoot the video. The theme of “Try Again” – not giving up and simply carrying on – is also reflected in the video’s scenes.

Song proceeds to benefit socially disadvantaged families

All proceeds from the song “Try Again” will go to the Human Safety Net Switzerland foundation, which supports families and children living in difficult circumstances in Switzerland. With their work behind the microphone and camera, the Generali Lion Kids are also helping other children.

The Human Safety Net is the Generali Group’s global community initiative and is active in 26 countries. In Switzerland, The Human Safety Net Switzerland foundation supports projects that benefit children aged 0 to 6 and their parents in difficult circumstances. The projects help parents to create a better future for their children despite the challenges they face. Since 2019, we have been able to support more than 8,600 parents and children.